about the book 

faces painted

Natalie Setareh began her makeup artistry career a few shorts years after leaving a career as a successful officer in the United States Air Force after feeling unfulfilled and uninspired in the careerwoman she was becoming. 

In 2014, she packed away her combat boots and picked up her makeup brushes and started a freelance makeup artistry business in Monterey Bay, California.

Early on in her career, clients would ask if she offered makeup lessons. "Never saying no," Natalie figured out how-to teach makeup to those who were never formally taught how to wear makeup in an approachable, easy-to-understand, and practical way. 
In 2019, feeling inspired after a business retreat, Natalie gathered all the notes, outlines, presentation, and tips she gave accumulated over the years and began working with a book designer who could make Natalie's daydreams a reality.


hours spent teaching makeup




years around the sun



makeup is for everyone.

I've taken extreme care to keep all the copy in the book gender, race, and age neutral. I've also wanted to keep the price as affordable as possible while still delivering world-class makeup education. Why? Because makeup is for everyone. 


makeup for beginners, not pros

I wrote this book because of the extreme lack of unbiased, easy-to-understand and implement makeup education. If you are looking for technical makeup education, this book is not it. 


educated consumer = socially responsible

Let's not get started with the amount of waste the $532B industry produces. We must be educated consumers, which not only protects our hard-earned income and time but also the environment. This book helps you save more of both. 

important to know

In this book, Natalie passionately explains that one size does not fit all when it comes to makeup. This book is helpful for all people - those familiar with makeup and those who prefer to go au naturel, like me! 

Farzana Marie, Author

I was able to apply techniques from her book right away - without having to run out and buy more things. In fact, she never asks you to buy anything in this book. All she does is supply you with knowledge and confidence to approach and apply make up in your own way, in your own style and to match your own lifestyle.

Jenelle BoTTS, Photographer

This book is just beautiful!
*Incredibly accessible to everyone
*Aesthetically stunning!

Annette, Makeup enthusiast

Natalie is an authentic writer and this book isn't bias to one brand or company, it's bias to doing what she does best.... helping people feel radiant in their own makeup!

Susan J., director of sales, Pepsi Co.

Natalie is a fabulous teacher and offers guidance on how to look and feel like yourself in the best makeup. A great companion for anyone wanting to use makeup.


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